All posts by morgainegaye

Morgaine Gaye is a Food Futurologist, who explores all the facets of food, future food trends - why we eat what we eat, believe what we believe and what the future of food looks like. Her expertise is applying modern scientific research to areas such as history and branding, and helping ad agencies, PR companies and brands with new brand extensions, future gazing and trend reports. Morgaine’s role means she is involved in public and private lectures, keynote speaking, academic research and, journalistic insights into food trends. Morgaine is passionate about what she does because of how food affects us all on a daily basis.

5 predictions for food texture trends

By Morgaine Gaye From air-filled food to 3D printing, Morgaine Gaye, Food Futurologist, explains the food and texture trends we are likely to see in the coming years. In recent years, you may have noticed the shift toward smoothies, purees and blended foods. While flavour was once king in our food culture, the texture trend ...

How will your food smell in the future?

Marketing experts say consumers follow their noses, which leads them to buy more. The Vice President of Development at ScentWorld events has said publicly that the scent branding industry is currently rising at 10 per cent annually. The growing interest in the process of olfaction – how things smell – calls upon the relationship between ...