Category: Ingredion Idea Labs

What do consumers really think about pulses?

Pulses - a trending healthy food ingredient. Read current consumer insights and findings in our blog.

How will your food smell in the future?

Marketing experts say consumers follow their noses, which leads them to buy more. The Vice President of Development at ScentWorld events has said publicly that the scent branding industry is currently rising at 10 per cent annually. The growing interest in the process of olfaction – how things smell – calls upon the relationship between ...